Harley-Davidson® Dealer Digital

Welcome to the Harley-Davidson® Dealer Digital Program. Soon, we will be offering your dealership the ability to research and enroll in a suite of digital products and services designed to optimize your digital strategy and increase sales from digital platforms. Before we open enrollment, we need information about the tools and platforms you are already using at your dealership and/or secondary retail location(s).

Please fill out the form below for each full line dealership and secondary retail location.

Dealership Information

CRM Tool

Please indicate your CRM tool provider from the list below (where you receive/manage sales leads).

Current Website Provider

Please indicate your current provider for your Harley-Davidson® dealership website as well as the contract termination or renewal date.

This will help us coordinate everything with the provider that you choose within the new program.


*All fields required

Please Read

H-D leads and leads generated from dealer websites delivered by Certified Website Providers will automatically be delivered to your CRM through the Enterprise Lead Management System (ELMS). This data sharing* enables the real-time access to Analytics where you will be able to track your performance.

H-D leads are a one-way push from H-D systems to your CRM through ELMS.

Dealer-generated leads will not be transferred to H-D or to other dealers!

* This data sharing is consistent with the Data Transmission Systems requirements set forth at K.7 of the General Conditions of the Dealer Contract. You are authorizing ELMS to deliver leads from H-D and extract sales lead and disposition data to and from your CRM system. Nothing from your CRM system will be transferred to H-D systems or to other dealers.