Websites can be organized into two categories: (1) simple digital brochures and (2) lead-churning powerhouses. Dealer Spike specializes in the latter. Our industry-inspired premium website platforms are built to dominate local online searches, increase website traffic and drive leads through the customer funnel—all while delivering a memorable browsing experience for shoppers.
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Designed to Accelerate Results
Most leads are mobile shoppers. With our fully responsive website platforms, you can create a consistent experience for your shoppers and drive website traffic from ANY device. The mobile-first platform fast-tracks the customer buying process with single-click driving instructions, optimized leads, parts, service request forms, and easy-to-find contact information.
Built for Dealers
Designed explicitly for Harley-Davidson® dealers, Dealer Spike’s custom showroom includes mobile-responsive drop-down navigation that categorizes the bikes by family, make, and model. The H-D® digital showroom will be updated automatically, so dealers need not worry that their digital showroom is outdated.
Enhanced Brand Presence
We honor that you poured your heart and soul into your dealership’s brand. Your website is a digital reflection of your brick-and-mortar Harley-Davidson® store and will feature the colors, messaging, and personality that make the Harley-Davidson® brand so iconic.
ADA Compliance
Dealers can enhance the customer experience by utilizing an additional ADA compliance application to ensure that ADA website violations do not hinder the shopping process. This positive step contributes to a more inclusive and enjoyable shopping experience for all customers.
Built for Shoppers
Shoppers are busy, so we save time delivering the information they need. Dealer Spike designs websites to smoothly guide visitors through the browsing process. Our grid view features more inventory in the upper fold so that leads can shop without scrolling. Pricing, appointment requests, and store contact information are all highly visible and optimized for mobile devices.
Stand at the Helm
Our dealer dashboard admin panel means you are never in the dark on your website’s performance. With a user-friendly inventory manager, website editing tools and crucial metrics such as a dynamic lead history, you are always at the helm of your digital brand presence.
Fully Integrated Platform
The Dealer Spike website platform integrates with multiple CRMs and DMSs to simplify your lead and inventory management. It takes the manual effort of tracking leads and feeding inventory to your site off your hands so you can focus on your in-store operations and sales.
Premium Directory Management
Make sure your shoppers find accurate information about your dealership no matter where they search online. Premium Directory Management updates your dealership’s contact information across over 150 directories.
Ongoing Search Optimization
Dealer Spike provides powerful SEO tools to help dealers increase the quantity and quality of website traffic. On average, our dealers see a 20% lead increase through our SEO services than those without SEO!
Turbocharged Search Results
Search Engine Marketing (SEM) gets your dealership in front of motivated customers through personalized search engine and Facebook ads. Our dealers see an average 20-40% lead increase, depending on ad spend.
Automated Lead Nurturing
Every prospect who visits your website is on a unique path influenced by their interests. Automated Email Marketing delivers highly targeted content to qualified prospects to keep them engaged with your dealership throughout the buying process.
360° Walkaround Application
Take your inventory listings to the next level with DealerPic360, our 360° walkaround app. This tool directly mirrors the in-store shopping experience on your website, saving you time and effort and leading to an average 20% reduction in time-to-sale.
Recently Viewed Inventory
Create a personalized experience for your returning website customers by greeting them with a popup invitation to revisit the inventory listings that caught their interest last time, giving them another opportunity to make a purchase.
Website Review Tool
Automatically stream reviews from your Google and Facebook pages to your website’s reviews page to build trust with your website visitors. Even a small rise in your online rating can significantly impact your sales growth.
eCommerce
Increase your sales opportunities with a fully responsive eCommerce platform. eCommerce makes it easy for you to list and sell PG&A inventory directly on your website and push inventory to popular marketplaces.
Third-Party Listings
Expand your sales opportunities beyond your website to the top marketplaces buyers visit daily. Dealer Spike provides automated outgoing feeds services to help your dealership reach millions of interested shoppers on H-D1™ Marketplace, Google, Facebook Marketplace, Craigslist, and eBay.
OEM Replacement Parts Catalog
Boosting the efficiency of your parts counter can improve your in-store operations. Our digital parts catalog service helps your team easily find the parts your shoppers need by year, make, model, trim, or assembly.