Dealer Spike

Websites can be organized into two categories: (1) simple digital brochures and (2) lead-churning powerhouses. Dealer Spike specializes in the latter. Our industry-inspired premium website platforms are built to dominate local online searches, increase website traffic and drive leads through the customer funnel—all while delivering a memorable browsing experience for shoppers.

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Designed to Accelerate Results

The majority of leads are mobile shoppers. With our fully responsive website platforms, you can create a consistent experience for your shoppers and drive website traffic from ANY device. The mobile-first platform fast-tracks the customer buying process with single-click driving instructions, optimized lead, parts and service request forms and easy-to-find contact information.

Built for Dealers

Specifically designed for Harley-Davidson dealers, Dealer Spike’s custom showroom includes a mobile-responsive drop-down navigation that categorizes the bikes by family, make, model. This will be updated automatically so you never have to worry that your digital showroom is out of date. Dealers can further enhance the customer experience through an additional ADA compliance application that ensures the shopping process isn’t inhibited by ADA website violations.

Enhanced Brand Presence

You poured your heart and soul into your brand, and we honor that. Your website is a digital reflection of your brick-and-mortar Harley-Davidson store and will feature the colors, messaging and personality that make the Harley-Davidson brand so iconic.

Built for Shoppers

Shoppers are busy, which is why we waste no time delivering the information they need. Dealer Spike websites are built to guide visitors seamlessly through the browsing process. Our grid view features more inventory in the upper fold so that leads can shop without scrolling. Pricing, appointment requests and store contact information are all highly visible and optimized for mobile devices.

Stand at the Helm

Our dealer dashboard admin panel means you are never in the dark on your website’s performance. With a user-friendly inventory manager, website editing tools and crucial metrics such as a dynamic lead history, you are always at the helm of your digital brand presence.

Ongoing Search Optimization

Dealer Spike provides powerful SEO tools to help dealers increase the quantity and quality of website traffic. On average, our dealers see a 20% lead increase through our SEO services than those without SEO!

Turbocharged Search Results

Search Engine Marketing (SEM) gets your dealership in front of motivated customers through personalized search engine and Facebook ads. Our dealers see an average 20-40% lead increase, depending on ad spend.

Automated Connections with Sales Leads

Every prospect who visits your website is on a unique path influenced by their interests. Marketing Automation delivers highly targeted content to qualified prospects to boost their connection with your dealership.

360° Walkaround Application

Take your online inventory to the next level with DealerPic360, our 360° walkaround app. Mirror the in-store shopping experience directly on your website and see an average 20% reduction in time-to-sale.

Premium Text

Our Premium Text tool is engineered by Podium and offered exclusively through Dealer Spike. With Premium Text, your dealership can text customers using your dealership phone number, receive and process payments and communicate with your customers from anywhere.


Increase your sales opportunities with a fully responsive e-commerce platform. eCommerce makes it easy for you to list and sell PG&A inventory directly on your website and push inventory to popular e-commerce platforms.

Third-Party Listings

Expand your sales opportunities beyond your website to the top marketplaces that buyers visit every day. Dealer Spike provides automated outgoing feeds services to help your dealership reach millions of interested shoppers on Facebook Marketplace, Craigslist and eBay.