Trade-In Program
Harley-Davidson® has chosen to certify Trade-In providers that will allow dealers to promote industry-recognized trade-in values for customers looking to get that new bike and trade-in their old one. Seamless integration into the dealer’s website is paramount as traditionally trade-in leads are customers who are looking to get riding something new soon. What are the benefits of the Harley-Davidson® Dealer Digital Trade-In Program?
Program Benefits
- Dealer choice of industry-leading certified Trade-In Evaluation tools
- Best in class value by leveraging brand purchase power and provider competition
- Standardized reporting & metrics
- Brand guidelines and standards are met and upheld
Please check back as additional providers will be added once contracted and approved by Harley-Davidson.
Trade Accelerator
Trade Accelerator® is the largest trade-in tool provider to the motorcycle industry. There’s a reason why many of the highest volume dealers choose our instant trade-in tool. With 650+ motorcycle dealers using our instant trade-in tool, rest assured you are in good hands using a trade-in tool that generates you the most sales opportunities. Trust our 20+ years in the motorcycle industry!!
Learn More EnrollTradePending
TradePending helps powersports dealers turn more motorcycle shoppers into real buyers by answering the two questions that matter most: Can I afford it? and Can I trust this dealer? Payments gives riders instant, realistic monthly estimates based on their local market, down payment, and real financing scenarios so they stay engaged instead of bouncing. Video for Sales adds a personal, human touch, letting your team send walk-around videos, feature highlights, and follow-ups that build trust fast. Together, they create better conversations, higher-quality leads, and more deals without adding friction to your sales process.
Learn More EnrollFrequently Asked Questions
Why do I need a Trade-In Tool?
A trade-in tool gives your customers the ability to understand what they might be able to get for the bike they currently own. Leads from these tools are traditionally high-converting.
What if I use a tool that is not a part of the program?
Continue to do so, but please let your VMC or Harley-Davidson® field rep know so that they can be considered for inclusion in the program.