Dealer eProcess

Boasting the highest converting website designs in the industry, DEP’s responsive websites look great on any device and provide the personalized user experience that consumers crave. The undisputed leader in dynamic website hyper-personalization, Dealer eProcess can change the look of the website on a per-user basis to tailor the shopping experience for each individual, and ultimately, increase leads for the dealership.

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Secure, Data-Driven, Responsive Design

Dealer eProcess’ website designs not only look great on any device and provide the best consumer shopping experience, but they also contain data-driven design components that consistently earn the highest conversion rate in the industry. Additionally, our SSL secure sites keep your customers' data secure and gives Google a reason to rank your site higher in search. Our sites are secure, lightning fast, mobile-first, and built to convert!


Inventory Management Tool

Dealer eProcess’ proprietary Inventory Tool combines the management, pricing, appraisal, merchandising, and syndication of your inventory into one easy-to-use premier system that both Harley-Davidson shoppers and dealership personnel will love! DEP’s Inventory Tool displays all your inventory data in a powerful dashboard where you can bring the showroom experience online, publish your inventory, and capture leads across the web. With too many other incredible features to list here, this will easily become one of your favorite weapons in your digital arsenal!


Personalization

71% of consumers expect companies to deliver personalized online interactions…and 76% get frustrated when this doesn’t happen. That is why Dealer eProcess has focused on providing a hyper-personalized shopping experience with tools that employ proprietary user behavior tracking to gain insights into what your potential buyers are looking for on their first visit to your website. Then on subsequent visits, the user’s shopping experience will be tailored to their unique profile to help guide them down the sales funnel toward a sale. This is all done out of the box, behind the scenes, and with little to no work from the dealer, but pays off in huge dividends. From custom offers to individualized SRPs and everything in between, DEP is the industry leader in website hyper-personalization to drive lead submissions and sales!


A Trade-In Tool With Partners You Can Rely On

Our proprietary trade-in tool is the industry standard in online trade evaluation utilizing KBB values. With the ability to tailor value segments, customize optional questions, and allow customers to upload photos and videos, we can offer your dealerships' customers an online trade-in value that closely mirrors in-store values. DEP is proud of our many industry partnerships that give our trade-in tool a leg up on the competition.


Reporting

All your stats. All in one place. The Dealer eProcess Dashboard compiles data from Google Analytics 4, as well as directly from your website, so that you can easily analyze leads, visitors, page views, paid search, vehicle sales, gross profit, and much more! Our robust yet intuitive platform helps you break down your data in every way so you get to the metrics that matter most to you.